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New designer scent on way
June 21, 2013
By: TOM BRANNA
Editor
P&G Prestige, Procter & Gamble's fragrance division, will enter into a license agreement with Alexander McQueen to create and sell new designer fragrances. The new products will be marketed under the Alexander McQueen brand name and will help Procter & Gamble further expand its business into the fine-fragrance market. Representatives from McQueen and Procter & Gamble believe the collaboration will be mutually beneficial. Joanne Crews, P&G Prestige's president...
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